Internet Marketing Tips Newsletter
“Customers - Who Are Yours?”
Publisher: Enable UK
Welcome to this months issue of Internet Marketing Tips Newsletter.
What every business has in common is that it needs customers. Sounds a little basic but what do you really know about yours? Do you know who they are, what they like, where they hang out, what they do when they’re not working? And if you know these things, are you targeting your sales message to your best customers? And if you are, are your new customers becoming good customers, buying again and again?
In this months issue we start a brand new series all about customers that will help you answer all of these questions and make your Internet Marketing more effective and profitable.
For further tips and advice on all areas of Internet marketing, visit http://www.enable-uk.co.uk
I hope you find the article and the whole series useful.
Firstly – A Recommended resource:
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Customers – Who Are Yours?
Who are your customers? Do you know who your best customers are? Do you know how much they buy, and when they buy it? Do you know how they use your web site?
How you gather the information to answer these questions can be a bit of a complex process. The clarification involves discussions between your sales and marketing departments, the web designer that built your web site and an amount of data analysis. Your marketing department should be able to clearly define who your best customers are and this should be backed up by sales data from your sales department. The web designer should be able to engineer a system to track the online behaviour of those customers.
What you need to identify first are your particular customer types. Customers fall into distinct categories. There are your most loyal customers, the ones who always buy from you and/or put in sizable orders. There are the sometime customers, those who purchase regularly from both you and your competitors and therefore have the potential to become better customers. There are the occasional customers who infrequently buy from you, particularly sale or special offer items. There are former customers who no longer shop at your web site and there are the browsers, those who have visited your web site but have never bought from you.
You can create a winning online presence by understanding how your customer base breaks down across these categories. The rule of thumb is the best 20 percent of customers generate 80 percent of revenue.
How To Categorise Your Customers by Profitability
How This Should Translate To Your Internet Marketing and Web Site
Ensure no profitable customer is left behind by tailoring your message to meet each customer’s needs and potential. All customers aren't created equal and understanding the dynamics of your customer base is critical, especially as online retailing matures and growth rates slow. Finding ways to maximize the value of each profitable customer relationship is even more critical to maintaining business momentum and maximising your Internet Marketing activities.
Is your web site driving high quality, targeted customers to your business? Learn how to make your web site work harder for you by downloading our DIY Internet Marketing Guides packed with tips, information and advice on all areas of Internet marketing. Stop losing customers to your competitors and start making more money from your web site TODAY.
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If you have any questions about any of the topics raised or any other Internet Marketing issues, feel free to Contact Us. I do my best to answer all questions or to cover the issues in future editions of this newsletter.
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Internet Marketing Tips Newsletter is a monthly publication of Enable-UK
Copyright © 2006 Enable-UK.
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