Internet Marketing Tips Newsletter
“Newsletters - Keeping Your Customers Informed”
Publisher: Enable UK
Welcome to this months issue of Internet Marketing Tips Newsletter.
Do you keep in touch with your current and previous customers? Do you keep them updated by email? Are you building an email list of your potential new customers? What about the prospects that you’ve been meaning to contact?
Having your own opt-in, permission based electronic newsletter might just be the answer. It is one of the most effective marketing tools you can use and it is fast, personal and inexpensive.
Many businesses use email newsletters to introduce themselves to new customers and to maintain contact with existing and past clients. By sending useful and relevant information on a consistent, regular basis, you maintain constant contact without the risk of irritating and alienating your customers. Your email newsletter will also enhance your credibility and increase sales.
The following article offers advice on how to produce your own newsletter. For more detailed information on how to establish credibility and build online relationships, download our guide “Building Online Relationships” here: http://www.enable-uk.co.uk/html/book_4.html
I hope you find the article useful.
Newsletters – Keeping Your Customers Informed
Producing your newsletter doesn’t have to be a daunting task. The first thing you need to decide upon is the frequency of publication. This is could be based on how much time you can devote to writing each month or possibly the frequency of new offers or products you would like to extend to your potential customers. A frequency of bi-monthly to monthly has been shown to achieve the best results and will probably be a comfortable pace for both you and your readers.
Next you will need to decide upon a format for your newsletter. You can use a graphical format that will allow accurate tracking of open rates, links visited, etc or a text only version that offers a higher level of deliverability. Both have their advantages and disadvantages and a more in-depth look at these can be found in our guide: “Building Online Relationships” which can found here: http://www.enable-uk.co.uk/html/book_4.html
If you wish to proceed with a graphical design you will next need to produce a template design for your layout. Many email list management companies provide online templates for their customers and with many you can also upload your own template. Once this is set up you simply type or paste in your text information online, and an HTML newsletter is automatically created for you.
Now it’s time for the content of your newsletter. Concentrate on topics that your readers will be interested in and offers or product announcements that are appropriate to them.
For example, I once bought some printer ink from an online retailer that offered me the opportunity to sign up for their special offers newsletter. Every month, regular as clockwork, I receive the latest special offers via email. These offers not only include ink, but also other stationary items that may be appropriate. It always prompts me to check my ink supplies, along with my stocks of stationary and a whole range of other similar items before deleting it. If I didn't get that e-mail from them, I would have probably bought the next batch of ink cartridges from whoever came up in an online search. And as it saves me time and because keeping these things all in one place is easier for me, they also now get my orders for stationary items as well.
Your newsletter could be product offerings and special offers mixed in with useful product reviews, or it may be a recap of what's going on in your industry or tips useful to your customers. If you aren't a writer there are often articles available for reprint in most industries. Most of these are available to use free of charge providing that you include a short bio and link back to the writer’s web site. Make sure the content you use has relevant value to your readers and is not just a topic that interests you.
Once written, make sure you archive the newsletter on your web site for additional content and make the archives available for browsing. This will also improve your search engine rankings as the content will be highly relevant and targeted to your customers. Having an archive will also encourage new subscribers as they find you through your articles.
Most web hosts have some mailing list capability, or you can compose and mail your newsletter in Outlook. If you intent to build a sizable list it is often best to use one of the many third-party mailing services, these also take care of the opting in/out process and make sure you adhere to all legal requirements.
I would recommend Vertical Response whom we have used for several years to manage our lists. They can be found here: http://click.linksynergy.com/fs-bin/click?id=EavljUFQjXk&offerid=52409.10000007&type=1&subid=0
Top Tips for successful email newsletter campaigns:
Maintaining your subscriber list:
Producing an effective newsletter:
Following these simple suggestions will help you retain your subscriber base, which is fundamental for a thriving permission-based electronic newsletter or marketing campaign.
If you are considering using a third party mailing service, I would recommend that VerticalResponse's iBuilder is the email marketing solution you need to build your opt-in mailing lists, publish your online newsletters and manage your direct email advertising campaigns, right from your browser.
Click the link for a free trail: http://click.linksynergy.com/fs-bin/click?id=EavljUFQjXk&offerid=52409.10000007&type=1&subid=0
Is your web site driving high quality, targeted customers to your business? Learn how to make your web site work harder for you by downloading our DIY Internet Marketing Guides packed with tips, information and advice on all areas of Internet marketing. Stop losing customers to your competitors and start making more money from your web site TODAY.
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If you have any questions about any of the topics raised or any other Internet Marketing issues, feel free to Contact Us. I do my best to answer all questions or to cover the issues in future editions of this newsletter.
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Internet Marketing Tips Newsletter is a monthly publication of Enable-UK
Copyright © 2006 Enable-UK.
Other previous issues of Internet Marketing Tips Newsletter
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“Interactive Content - Blogs, Forums and Feedback”
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