Glossary

Internet Marketing Tips Newsletter

Cloaking

Cloaking uses specific software programs to send search engine spiders to alternative pages that are not seen by the end user. These pages are designed to mislead the spiders and return results based on these alternative pages rather than the pages actually seen by the public. Some SEO Companies implement this practice as a way to obtain search engine rankings. The practice of cloaking is considered by many to be a deceptive or spamming technique. Spamming is a serious offence in the eyes of the search engines and will likely result in the permanent banning of the site in question.

Doorway/Gateway/Bridge Pages

Doorway, gateway or bridge pages are often low quality pages used to help increase rankings for specific key phrases. These pages are often search engine specific and are created by inserting the key phrases in specific positions within the HTML code and text. These pages often contain key phrases listed repetitively where not appropriate, invisible text, duplicate content and other barred practices. These practices can offer a poor user experience and are usually frowned upon by the search engines.

Hidden Text

Hidden text provides a way for pages to be filled with numerous key phrases. This easily detectable spamming technique is considered by some to be appealing to the search engine spiders. When discovered, hidden text can cause major problems including penalties or even banning.

Internet Marketing

Internet marketing will mean different things to different people depending on their situation. Internet marketing is a conduit that enables customers to interact with your business from any computer connected to the web. In terms of search engine optimisation, Internet marketing involves any and all steps taken to increase the rankings and positions of your site for returned queries. The reach of Internet marketing, also known as site promotion, web site promotion and search engine marketing provides ample opportunities for companies to increase their market share.

Internet Marketing Consultant

An Internet marketing consultant is an individual who assesses a site and using their knowledge of the search engines and marketing expertise develops a plan of action to help optimise the site for both site visitors and search engines. In addition to consulting, many Internet Marketing Consultants also provide search engine optimisation services. An Internet Marketing Consultant may also be referred to as an SEO professional or SEO specialist.

Internet Promotion

Internet promotion relates to any steps taken by a company or individual to promote their site on the Internet. The scope of Internet promotion includes everything from television, radio, newspaper and magazine advertising to search engine optimisation and marketing (see below). Internet promotion, as it relates to search engine optimisation, consists of any and all measures taken to help increase the rankings of a particular site. Internet promotion techniques will vary depending on the SEO firm you choose. Search engine optimisation services, web site promotion and web site marketing are a few of the other names for Internet promotion.

Key Phrase Marketing

Key phrase marketing is simply finding a way to put your message in front of the people who are searching on the Internet using particular key phrases. Key phrase marketing is an important element of search engine optimisation. Without proper key phrase marketing, a great deal of the effectiveness of a marketing strategy can be lost.

Key Phrase Submission

Key phrase submission is most notably associated with pay-per-click search engine optimisation services. Key phrase submission provides immediate short-term results. With a pay-per-click agreement, the advertiser will only pay for qualifying clicks to the site based on a per-click rate. Key phrase submission does not require any changes to be made to an existing site.

Meta Tags

Meta tags are the descriptive terms used within the HTML code of a web page that provides a summary of the page’s content for a search engine spider. In the early days of the Internet, web masters often stuffed their Meta tags with popular key phrases unrelated to their sites in order to gain traffic. The practice of abusing Meta tags in order to gain traffic on key phrases unrelated to your site is considered Spam. Most search engines no longer use Meta tags in their ranking algorithms because of the past abuses of web masters. Often however, meta tags may be used by search engines to display information about a web site in the search results pages.

Optimisation Services

Optimisation services consist of any services that a search engine optimisation company offers designed to improve the positioning of a site with one or more of the search engines. Optimisation services provide a platform from which potential clients may be introduced to a new site. Optimisation services encompass a variety of services and techniques including site redesign, optimisation of Meta and alt tags and more. The term optimisation services is also referred to as: Site Optimisation, Internet Promotion and Search Engine Placement Service.

Paid Inclusion

Paid inclusion refers to a fee based listing that is required by several of the major search engines and directories including Yahoo, LookSmart, Teoma, Ask Jeeves, Alta Vista, Lycos, Inktomi and FAST. The fees for paid inclusion range from a "per URL" cost for each page to a one-time fee for a directory listing. In addition to paying for inclusion within their listings, the engines and directories are instituting additional opportunities for companies to receive better placement within listing results. By paying an even higher initial sum, or and additional pay-per-click amount to these engines and directories, you can improve the position of your site among the rankings. These listings are typically served at the top of a results page giving companies the opportunity to be in a premium spot above the rest of the "basic" paid listings. The benefits of this type of paid inclusion include faster listing times, more access to your listing when changes needed to be made as well as better overall reporting on those who click through to your site. Remember, paid inclusion in no way means that your site receives any sort of ranking privileges within the engine. Those sites that purchase paid inclusion get just that, a listing within the database of site results and optimisation is still needed to create an effective high listing.

Pay-Per-Click

The pay-per-click system works on the premise of paying for a fixed position through a bidding system within the engine. The cost of maintaining this fixed position can range from mere pennies per click to well over £10.00 depending on the amount of competition for that specific key phrase. The more competitive the market and key phrases, the more you will pay to have that user visit your site. Pay-per-click campaigns are typically short-term solutions. Funds can be eaten up quickly, and when you run out of funds, your paid placement is over. Unlike traditional search engine optimisation, the longevity of a pay-per-click campaign is only as long as you can fund it. Pay-per click also carries the risk of click fraud. Click fraud is the simple act of a competitor clicking away on your listing, running up your costs without any possibility of a return.

Professional Search Engine Optimisation

Professional search engine optimisation is optimisation that has been done by an individual or company in the search engine optimisation field. The main goal of professional search engine optimisation is to increase the traffic and placement of a site. Professional search engine optimisation should be in accord with current acceptable search engine optimisation techniques and work to help create better rankings through the implementation of these techniques.

Promotional Domains

Promotional domains exist as alternative domains that are often times located on the SEO provider's own server. These promotional domains are secondary domains, but are integrated with the main domain so the spiders visit them. Promotional domains are often built if the primary domain has had past problems with the engines, or does not wish to risk future problems.

Search Engine Marketing

Search engine marketing ventures are endeavours taken to help increase the rankings and visibility of a site. The scope of search engine marketing is vast in its applications and implementations. Also known as web site marketing, Internet marketing and web site promotion; search engine marketing can help create a solid Internet foundation on which a business can build.

Search Engine Optimisation

The process of choosing targeted and relevant key phrases related to a web sites content and driving traffic to that site based upon those key phrases is known as search engine optimisation. Search engine optimisation methods provide a conduit through which businesses and potential clients are able to become aware of each other. Search engine optimisation involves making the pages of a site more easily accessible to search engines spiders and emphasising the key topics relating to a specific web site. Search engine optimisation is also often referred to as SEO, search engine positioning and search engine promotion.

Search Engine Optimisation Company

A search engine optimisation company is a company that provides services associated with search engine optimisation. The main job of a search engine optimisation company is to generate targeted traffic and high search engine rankings for their clients. These optimisation services will vary in style, technique and delivery depending on the company.

Search Engine Optimisation Consultants

Search engine optimisation consultants are individuals or companies who analyse the strengths and weaknesses of a web site as it pertains to the various search engines. Search Engine Optimisation Consultants use their knowledge and expertise to suggest possible solutions to help increase the search engine rankings of a particular web site. Many search engine optimisation consultants also perform SEO services as well. Search engine optimisation consultants may also be referred to as SEO professionals or SEO specialists.

Search Engine Optimisation Firm

A search engine optimisation firm is a company whose major revenue is obtained through search engine optimisation services. The main responsibility of a search engine optimisation firm is to obtain traffic for web sites as a result of search engine queries. Search engine optimisation firms are also referred to as a search engine optimisation firm, an Internet marketing consultant or as SEO professionals.

Search Engine Optimisation Strategy

A search engine optimisation strategy is an approach or methodology used to help increase the rankings of a specific web site. A search engine optimisation strategy should be specific and individual to a particular web site depending on the needs of that business. Often referred to as site promotion or web site optimisation, a search engine optimisation strategy provides a sturdy platform from which to start the optimisation process.

Search Engine Placement

Like search engine optimisation and search engine positioning, search engine placement is a term that is used to describe the process used by SEO firms to obtain high search engine rankings for their clients. Search engine placement also refers to the position of a site within a search engine of directory query. Search engine placement is often synonymous with search engine positioning and search engine optimisation.

Search Engine Placement Services

Search engine placement services are those methods implemented by SEO companies to help clients achieve high rankings on one or more of the search engines. These search engine placement services are designed to help guide search engine users to sites relevant to their searching criteria. Search Engine Placement Service is also referred to as Internet promotion, search engine optimisation services, web site promotion and web site marketing.

Search Engine Positioning

Search engine positioning is the process by which rankings are achieved through either search engine optimisation, pay-per-click advertising or a number of other methods. Search engine positioning also refers to the ordering process that search engines and directories use to produce relevant results to key phrase queries. Search engine positioning is also known as search engine optimisation, search engine promotion, and SEO optimisation.

Search Engine Promotion

Search engine promotion is a term that can be used to describe the different techniques that are employed by SEO companies to help sites achieve high rankings. Search engine promotion provides a cost effective way for businesses to reach their potential clientele. Search engine promotion is often equated with search engine positioning, search engine placement and search engine optimisation.

Search Engine Ranking Report

A search engine ranking report is a documented report of the rankings of your top key phrases in the major search engines. This search engine ranking report will give you a way to track the progress of your search engine optimisation campaign and provide you with valuable information about future steps that may need to be taken. Most SEO companies will be able to provide you with some type of search engine ranking report, usually on a monthly or quarterly basis.

Search Engine Registration

Search engine registration is the process by which search engines and directories alike are informed that a new site or page needs to be indexed. Search engine registration is also known as search engine submission, web site submission, URL submission and key phrase submission. Search engine registration should not be confused with search engine promotion which is much more complex and beneficial process.

SEO

SEO is the abbreviation often used to describe search engine optimisation. SEO is also often referred to as SEO optimisation.

SEO Companies

An abbreviation used to describe a search engine optimisation company. Also referred to as SEO firms or search engine optimisation firm.

SEO Firms

An abbreviation for the term search engine optimisation firms; used to describe firms who provide search engine optimisation services. SEO firms are also referred to as a search engine optimisation firm, an Internet marketing consultant or as SEO professionals.

SEO Optimisation

SEO optimisation is often used to describe the work done by SEO companies. This work often consists of in-depth analysis of a site in addition to redesign and/or suggestions to improve the site. Many companies use SEO optimisation as a way to help drive targeted traffic to their site. Search engine optimisation, SEO and search engine placement are other phrases often substituted for SEO optimisation.

SEO Professionals

SEO professionals are those individuals who work in the search engine optimisation field. These individuals possess the knowledge and ability to carry out search engine optimisation techniques. SEO professionals are also sometimes referred to as an Internet marketing consultant or an SEO specialist.

SEO Services

SEO Services is a term used to describe the many different outputs offered by SEO companies. SEO services are numerous and diverse in their techniques and effectiveness and can range from the very basic to the extremely in-depth and thorough. SEO services are also referred to as SEO optimisation, site promotion, key phrase marketing and web site promotion services.

SEO Specialists

An SEO specialist is someone with extensive knowledge and the ability to perform search engine optimisation techniques. An SEO specialist is versed in the intricacies of the different engines and is able to adapt accordingly. An SEO specialist is also often referred to as an Internet marketing consultant or as an SEO professional.

SEO Strategies

SEO Strategies or search engine optimisation strategies are the techniques and plans used by SEO firms to gain higher rankings in the search engines. Search engine optimisation firms and companies will use one technique or a series of techniques in their SEO strategies. Some of the techniques include optimising HTML code, paid inclusion, pay-per-click advertising, linking strategies, etc. Beware of those that offer cloaking, doorway pages, link farms and more.

Site Optimisation

Site optimisation services include the many different techniques used by search engine optimisation companies to help clients achieve high rankings on the different search engines. Site optimisation is used as a way to introduce potential business to a site. Site optimisation strategies vary from one SEO firm to the next and can include both acceptable and unacceptable optimisation strategies. The term site optimisation is also referred to as: Optimisation Services, Internet Promotion and Search Engine Placement Service.

Site Promotion

Site promotion includes all of the steps that a web site takes to help increase traffic, name recognition and business. Site promotion includes, but is not limited to, search engine optimisation. Also referred to as Internet marketing, web site optimisation and a variety of other terms.

Search Engine Optimisation Software Systems

Search engine optimisation software systems software systems that allow you to generate web site data including individual page URL's. These systems also allow you to create your own custom submission schedule that is automatically launched from your computer. Search engine optimisation software systems can be a valuable tool when properly used, however, can actually cause more harm than good when used improperly.

Submissions

Submissions to search engines are a key part of search engine optimisation. Submissions are done when you, your web master, or your SEO firm submit your site to a search engine in order to be included in the index or directory. The submission process should be done carefully and by someone who is very familiar with the current rules of each search engine. Stay away from automated submissions as they often cause more harm than good to an SEO campaign.

Title Tags

The title tag is one of the most important overall components of search engine optimisation. In addition to the fact that title tags are given great consideration by all the search engines, title tags are also important because they are usually the hyper linked sentence that leads to the site from the search engine results pages (SERPs). Because of this, in addition to being optimised, title tags must also be appealing so users will click on them.

Web Site Marketing

Web site marketing encompasses everything that is done in the attempt to promote a web site. As it pertains to search engine optimisation, web site marketing includes any measures taken to help increase the positioning and ranking of a site within search engines or directories. Web site marketing is also often referred to as web site optimisation and Internet marketing.

Web Site Optimisation

Web site optimisation services include the many different techniques used by search engine optimisation companies to help clients achieve rankings on the different search engines. Web site optimisation is used as a way to introduce potential business to a web site. The strategies used to implement web site optimisation will vary from one SEO firm to the next and can include both acceptable and unacceptable optimisation strategies.

Web Site Promotion

Web site promotion includes anything that is done to help promote a site. As it pertains to search engine optimisation, web site promotion includes any measures taken to help increase the positioning or ranking of a site within search engines or directories. Web site promotion relating to search engine optimisation has many facets including key phrase marketing, key phrase submission and site promotion among others.

Web Site Promotion Services

As it relates to search engine optimisation, web site promotion services are those services designed to help increase the visibility of a web site through search engine optimisation. Web site promotion services may also be conveyed as a search engine optimisation strategy, as search engine marketing or web site optimisation.

Web Site Submission

Web site submission is the act of supplying a search engine or directory with a URL in an attempt to make the search engine or directory aware of a site or page. Web site submissions are a search engine optimisation technique that can help guide search engines and directories to more quickly find and index important pages within a site.

Below is a list of frequently used terms and phrases often used within the Internet Marketing arena. If you are aware of a phrase that is not included in this list that you would like explained, please use the form on our Contact Us page and we will happy to explain it to you.

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