DIY Internet Marketing Guide 1.

The General Principles of Internet Marketing

  • Are you interested in quick results?
  • Have you got an existing web site that hasn’t improved your business?
  • Is your advertising budget limited and you think the Internet may provide a cheaper option than more traditional routes?
  • Do you want to generate sales leads without cold calling?
  • Whatever your reason, Internet marketing can significantly improve your companies market position, create new leads and improve profitability.

With the right knowledge, the Internet is a fantastic tool to help you to meet your own advertising or marketing needs. In this unique report, we will give you the basic knowledge that you will need in order to make full use of the Internet to promote your business.

We will take a look at all recognised forms of measurable Internet advertising – telling you what they are, and how they can be important to you and your business. Understanding measurable advertising will enable you to spend your advertising budget more wisely, and ultimately increase your profits. Our Ebook “Measuring Success” contains more information on how to do this. See:

Within this special report, we will answer all your questions about:

  • What technique should I use?
  • What sort of results should I be aiming for?
  • What method will be most acceptable to my potential customers?

This report will give you a general overview of Internet marketing, it lets you in on the important secrets of measurable advertising, explains the techniques used, the results you can expect, how long it will take and the costs involved.

If you have the time, patience and ability you can use this report as a starting point for your own research and learning. Having read this report, you should then be able to create your own online Internet marketing campaign to promote your business, whether you are the owner or an employee, as you will have a good understanding of what is available, and what can be done.

However, not everyone will have the time or patience required to conduct all this research. Our Ebooks for example, are the result of many years of learning and experience of working in this field. If, after reading this report, you are interested in advertising online, we hope that we can be of further assistance to you by working with you on your campaign. We offer

Techniques for Internet Marketing

This list of Internet marketing techniques isn’t exhaustive, although it covers most of the methods that have been used, and are still in use, today. Definitions do vary; so you may find different terms elsewhere meaning the same as you see here. The techniques that we will be covering in this report are:

  • Adverts on third-party / specialist web sites
  • Banner advertising
  • Bulk emailing
  • Pop-up ads (or pop-under ads)
  • Viral marketing
  • Web site
  • Search engine optimisation
  • Pay-per-click advertising
  • Emailing of pre-qualified enquiries

You might be wondering why we have chosen a number of different advertising techniques, after all, Internet marketing is just Internet marketing, isn’t it? Well, in some ways it is. After all, it is all marketing or advertising that is delivered to people via online means. However, the form that advertising takes with each technique varies. There are pros and cons to each technique and each one suits different products, services or markets. Reading through each of the following sections will give you a clear idea of which techniques suit your product or service and which will sit most comfortably with your potential customers.

The following is an excerpt from this Ebook to help you decide if this is the information you require and select the most appropriate download for your needs.


Internet marketing is a broad subject that covers all forms of advertising your business’ products or services on the Internet. There may be many reasons why you are
interested in Internet marketing.


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